By Aaron Reid PhD
On 02/18/2008
Emotions and Elections
Barack Obama has won 8 straight states since Super Tuesday, including an unexpected sweep of the Chesapeake Primary. Some of these wins have been by 30 points or more. His “yes, we can” (http://www.youtube.com/watch?v=jjXyqcx-mYY) video on you tube has more than 4 million hits. There is a tremendous emotional swell behind Barack that has even the Clinton organizational juggernaut trembling. So today’s topic is emotion and politics. We know that emotion moves markets and drives consumer purchases (think about the millions of people who threw down $600 for an iPhone when it came out last June – including myself!), but what about electorates?
