By Marisa Porter
On 01/14/2010
Paranormal Activity: Viral Marketing used to generate 100 million dollars
Paranormal Activity. Everyone has heard of it, most people have seen it, but how has it been so successful? It started as a low budget horror film, shot for only $15,000, and has turned into the most profitable film of all time, grossing more than 100 million dollars in the US and Canada alone. Oren Peli, the writer and director, initially got the idea for the film after he moved into a suburban house with his “then” girlfriend, Toni Taylor. When they began hearing noises at night, Peli got the idea to set up a camera at night to see if they caught anything interesting on film—this, then, turned into Paranormal Activity.
