Sentient Insight: the business blog for consumer psychology and consumer marketing

Sentient collaborated with Schneider Associates and Zeo Inc. – purveyors of the first personal sleep coach system – to find out what’s keeping Americans up at night. Not surprisingly, job-related stress is the #1 sleep stealer, followed by nighttime noises (e.g., a snoring spouse) and caffeine. Regionally, just over one-half of Californians (51%) are kept up at night by job-related stress, 43 percent of New Yorkers are kept up at night by nighttime noises and 42 percent of New Englanders blamed caffeine as their sleep stealer. Check out our latest research reported in the Boston Globe: Joe overload a menace to New Englanders

Flip MINO HD: video gathering for the field We’re four-fifths of the way through a substantial consumer ethnography study which is the discovery phase of a hybrid study in the foods / CPG category. I’m fortunate enough to be in the office today, having left the field team two days ago to begin our market-by-market analysis. Reviewing video, audio, photos and field notes behind closed doors has left me wanting to connect with the “outside world” again (an ethnographer can’t stand to be away for long) – so I thought I’d take a minute to share some thoughts about the role of video in consumer ethnography with our blog readers.