Sentient Insight: the business blog for consumer psychology and consumer marketing

The Society for Personality and Social Psychology (SPSP) held its 12th annual meeting on January 27-29, 2011 in San Antonio, TX. The meeting highlighted the cutting-edge of social psychological research as well as charted a course for future research in the field. The conference included many symposia across a wide range of topic areas. One particularly informative talk on the subconscious and emotion was by Lisa Feldman Barrett of Northeastern University on the psychological construction of emotion.

Imagine the following scenario, you are choosing between the following two high end toasters: Toaster A has two slots, both wide enough for bagels, and costs $49. Toaster B has four slots, all wide enough for bagels and costs $89. Assume these toasters are equal on every other dimension. Which would you choose?

The staff here at Sentient Decision Science, Inc. comes from disparate backgrounds and skill sets, and we are often able to achieve unique insights for our clients that lead to business-changing ideas because of our strong belief in the importance of integration – and not just in terms of integrating marketing research methodologies, but also in terms of team communication and knowledge-sharing. “Integration,” then, has at least two important meanings for marketing research.