Sentient Insight: the business blog for consumer psychology and consumer marketing

Since the news came out on Wednesday, I’ve been pouring over video of Steve Jobs’ interviews, talks, pitches – anything I’ve been able to find really – to see if I can glean any last insights. It feels like an urgency to learn, an urgency to understand every last morsel of marketing genius I can from one of the greatest marketers in business. I could pick a hundred clips, but I want to take a moment here to share and comment on just one of my favorite Steve Jobs pitches and how it is relevant to the work we do at Sentient Decision Science and the future of marketing in general. The clip you’ll see