Sentient Insight: the business blog for consumer psychology and consumer marketing

The “Do as I say not as I do” paradigm may work for Moms and their kids, but when it comes to consumers and marketers, the exact opposite holds true.  Marketers should in fact, follow what consumers do rather than what they say.

Please see our Webinar on the Most Memorable New Product Launch 2011.

Please click to see a sneak peek of Thursday’s Webinar on The Most Memorable New Product Launch 2011.

Sentient recently partnered with Schneider Associates to conduct the Tenth Annual Most Memorable New Product Launch Survey. The results of this study have been published in USA Today and can also be accessed at MMNPL. Despite the large number of new products launched in 2011, there were a few that were especially memorable to consumers. Kinect for Xbox 360 topped the list, with 27 percent of Americans identifying it as one of the most memorable products of 2011, though the Nintendo 3DS and 2011 Chevrolet Volt were not far behind, tying for second place. Interestingly, memorability of new products this year was dramatically lower than that of 2010, with the Apple iPad being voted as most memorable in 2010 by 42 percent of Americans.

If you’re interested in establishing and maintaining your brand as your targeted customers’ preferred choice (and why wouldn’t you be?), understanding and applying Predecisional Distortion – a behavioral economics irrationality – could be your answer.  In this article, we define Predecisional Distortion and describe how you can apply it to establish and maintain your brand’s preference and choice.