By Aaron Reid, Ph.D.
Sentient’s Trends and Predictions 2012
The future of marketing can be found today in the behavioral science literature. As an industry, it is our job to reveal the whys behind consumer behavior, and the disciplines of Psychology, Neuroscience, Sociology, Behavioral Economics, and Cultural Anthropology, all provide advanced understanding and insights on consumer behavior that have yet to be applied on a large scale. This is why we believe this enduring truth: as long as the behavioral sciences continue to advance human understanding of the fundamental drivers of consumer behavior, the future of marketing will be found in those insights.