Sentient Decision Science


Our Mission

Sentient Decision Science, Inc. was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward.

Our mission is to become the most sought after resource for behavioral insight by providing unrivaled business advantage to our clients and advancing human knowledge on the drivers of behavior.

Businesses need sharp, functional research methods and clear incisive recommendations that provide a strategic advantage in the marketplace. Practical methods built off visionary insight that informs game changing action is where our mission begins.

Innovation in the human sciences is progressing at a rapid pace, yet business, the spoken champion of innovation, is lagging in its adoption of cutting edge behavioral research methods. Psychology, Behavioral Economics, Sociology, Neuroscience, and Cultural Anthropology all currently possess advances in the understanding of human behavioral drivers that have yet to be implemented by the broader business community. There is great promise for businesses who embrace and adopt the leading edge methods for predicting behavior, and at Sentient our passion is achieving that promise for businesses by providing unrivaled insight into the why’s of market behavior. We’re in the business of behavioral insight because we find behavior infinitely interesting and we find winning in business exhilarating.

We’re here to advance the objectives of our clients and in doing so we seek to move the market research industry forward.