By Reid & Delanoy
On 01/10/2011
How Thanksgiving Dinner Reduces Black Friday Sales
A fascinating new study on the factors influencing Hot-State Decision Making is showing that the traditional American diet of turkey on Thanksgiving Day might actually be reducing purchase behavior on the best sales day of the year. Mishra & Mishra (2010) hypothesized that the consumption of tryptophan would reduce subsequent impulsive behavior. Their hypothesis is based on evidence that the presence of serotonin in the human body reduces impulsive choice thereby stabilizing behavior (Cools et al. 2005; Manuck et al. 2003; Rogers et al. 2003).
