By Nikki Lavoie
On 09/22/2010
ESOMAR Congress in Athens: Odyssey
The theme of this year’s Congress in Athens was “Odyssey – The Changing Face of Market Research,” and the conference didn’t disappoint. Numerous speakers discussed the ways that technology and emerging methodologies have begun transforming the way researchers get at the answers we seek. Topics ranged from understanding market research online communities (MROCs), to impending privacy issues when researching social media usage, to general threats and opportunities related to DIY market research.
